Blog Ads for Author Karen Quinn’s Contest Develop a Following
Granny Pants I realized that my underwear selections had gotten much uglier over the years, and I just didn’t care. Immaculate conception mid-pregnancy scare, I realized I hadn’t had sex in two years....
View ArticleGoogle Seeks Video for Mashup on How Gmail Travels the Globe
Google is asking for contributions to a collaborative video about how an email message travels around the world. A selection of the clips received are here. Contest ends August 13. The final video will...
View ArticlePsoriasis Cure Now Uses Social Media Marketing to Educate
Psoriasis Cure Now!, an organization that educates the public about the misunderstood autoimmune disease, psoriasis, is a perfect example of how social media has impacted every aspect of communication....
View ArticleSocial Media Marketing: Who’s Full of Hot Air? Who’s The Real Deal?
By B.L. Ochman These days, everyone and her dog is a social media marketer, or so they tell us. But who’s really an expert? And who’s full of hot air? How do you tell the experts from the snake oil...
View ArticleUser-Generated YouTube Draft Bloomberg Videos Are Multiplying, But Dull
No offense to the makers, but I seriously hope that the user-generated Draft Bloomberg videos on YouTube are going to get a lot more creative. Here’s the second tepid “suggested ad” from a person...
View ArticleDear 3M and OfficeMax: What We Have Here is a Failure to Communicate
OfficeMax has run some fascinating ad campaigns over the past couple of years and I admire the the work of its agency, The Escape Pod. I also love the company’s willingness to try weird ideas, like Get...
View ArticleWomen Against Sarah Palin Live Webcast
With a remarkable and powerful set of tools available to anyone with a computer, an Internet connection, and a following, citizens are flocking to social media to make their voices heard in the...
View ArticleCrowdsourcing: Everything Old is New Again, and Again
Back in 2000, a tiny brand named Jones Soda used their website to ask their mostly teenage customers to suggest new flavors, names, and labels and let other customers vote on which should make it into...
View ArticlePeople of Walmart – a runaway hit Wal-mart can’t (& shouldn’t) stop
People of Walmart is a new blog that lets people upload, rate and comment on photos of oddly dressed people seen shopping at Wal-mart. It’s gone viral, and it would seem there’s not a damn thing...
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